Anyone who’s read the news lately has heard about millennials “killing” a number of industries: vacations, beer, napkins, cereal, golf, and diamonds, to name a few.
The consumption habits of the “kids these days” have changed from those of their grandparents, but the factors driving this change are varied and difficult to pinpoint.
“Millennial” has long been a catch-all term for any young person, but the Pew Research Center tecently issued official cut-off dates for the millennial generation.
Most millennials came of age during the recession and real estate collapse of 2007 and 2008, and many have been forced to delay purchasing their first home.